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How to come up with a company name

by News Strasbourg
company name

When starting a new business, one of the most important decisions you’ll make is choosing a name for your company. Your company name will be the first impression customers have of your business, so it’s important to make sure it’s memorable, unique, and easy to remember. Here are some tips on how to come up with a great company name.

Brainstorming The first step in coming up with a company name is to brainstorm ideas. Start by writing down words and phrases related to your business. Consider what sets your business apart from others in your industry and try to incorporate that into your name. You can also use online tools like Thesaurus.com to find synonyms and related words that may inspire you.

Make it memorable A great company name should be easy to remember and stick in the minds of your customers. Avoid names that are too long or complicated, as they can be difficult to remember. Consider using catchy phrases, puns, or alliteration to make your name more memorable.

Check availability Before you settle on a name, make sure it’s available. You can check the availability of a domain name on sites like GoDaddy.com. You should also check to see if the name is trademarked or already in use by another company. This can help you avoid legal issues down the road.

Consider your target audience Your company name should resonate with your target audience. Consider who your ideal customer is and what type of name would appeal to them. If you’re targeting a younger audience, for example, you may want to consider a name that’s more playful and fun.

Get feedback Once you’ve come up with a few potential names, get feedback from others. This can include friends, family, or even potential customers. Ask them what they think of the name and if it would appeal to them. This can help you get a better sense of how your target audience might respond to your chosen name.

Keep it simple Finally, remember to keep it simple. A great company name doesn’t need to be overly complicated or convoluted. In fact, some of the most successful companies have simple, straightforward names that are easy to remember and spell.

In conclusion, choosing a company name is a big decision, but with these tips, you should be able to come up with a great name that resonates with your target audience, is memorable, and easy to remember. Happy brainstorming!

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